Tuesday, April 24, 2007

Jesus and Coca-Cola

I wish I spoke Italian. There's a fascinating new film coming out of Italy - 7 Kilometers from Jerusalem. It's about an Italian ad executive experiencing a mid-life crisis. He decides to go to Jerusalem to clear his mind. While on the literal road to Emmaus, he meets Jesus, and his life is transformed. I can't wait for this film to come to the States.

The film has been the subject of some very minor controversy. When Jesus gets into the ad exec's Jeep, he takes a refreshing drink from a can of Coca-Cola. The executive says something to the effect of "What an endorsement!" The Pope is perfectly fine with this - it's Coke that has concerns. No word yet on how Jeep is reacting.

[HT: Richard Owen via Ruth Gledhill]

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